Search Engine Optimization (SEO) is the process of optimizing your website to increase its visibility and ranking on search engine results pages (SERPs). This involves making various changes and improvements to your website's content and structure to make it more attractive to search engines like Google.
The first step in SEO is to conduct keyword research to identify the words and phrases that people use to search for information related to your website. Once you have identified these keywords, you can optimize your website's content and structure with them to increase its relevance and visibility. When MJ Squad sets up the initial SEO content on a client's site, they use SEM RUSH to help decide not only what words to use, but to decide on the competition level of that key word.
The structure of the tags on your website are also important - for example, make sure to only use one H1 tag. Search engines crawl your site for specific tagged formats. While it may be tempting or not seem like a big deal to use a normal body text box and change the size and font for headings and subheadings, this will cause grave consequences on your site's SERPs.
One of the most important parts of SEO is creating high-quality, informative content that is optimized with your target keywords. This content should be easy to read and provide value to your audience. Are you a service based company? Creating landing pages specific to service regions is a great way to continually build not only your site, but your SEO. Retail business? Every. single. item. needs to be considered on your site. Each individual item has a chance to rank on a search engine with its own key words. It's also important to make sure your website is mobile-friendly, has a fast loading speed, and is easy to navigate. Want to know a best kept secret? Putting an alt description with all of the images on a webpage makes a huge improvement to its search-ability. It also then allows the images to pop up on a Google Image Search.
Building backlinks to your website is another important part of SEO. This involves getting other websites to link back to your website, which can increase your website's authority and visibility. You can build backlinks by creating high-quality content that other websites will want to link to or by reaching out to other website owners and asking for a link.
Finally, tracking your website's progress and making adjustments as needed is key to a successful SEO campaign. Using tools provided by Google, or Rank Math, or within your website platform are a great place to start.
SEO involves optimizing your website's content and structure to increase its visibility and ranking on search engine results pages. This includes conducting keyword research, creating high-quality content, building backlinks, and tracking your progress. SEO is like a living and breathing organism. It will continue to get better as you work within it and then die off as the work stops and becomes outdated. Utilizing a service like MJ Squad for your marketing will ensure that your initial optimization is set up and that ongoing changes are made. Schedule a call now to learn more.